HIGHLIGHTS
glO was designed to feel like a skincare ritual in motion: sleek, luminous, and self-assured. The idea was to turn hydration into a visual mood—clean light, quiet confidence, and an aesthetic that whispered “effortless” instead of advertising.
CONCEPT
glO was designed to feel like a skincare ritual in motion. Sleek, luminous, and self-assured, the concept treated radiance as an experience—not a claim. Every line was written to glow without shouting, blending beauty language with quiet precision.
WORK
glO was written with the precision of beauty copy and the restraint of luxury branding. Every line needed to glow without bragging—clean, confident, and quietly indulgent, like luminosity captured in language.
RESULTS
glO wasn’t just a strong concept — it was the pitch-winning direction. The campaign helped secure SSW’s win– my first at the agency– and laid the creative foundation for what became the launch of SKINVIVÉ by JUVÉDERM.
TAKEAWAY
Minimalism can still punch. The glO concept showed that a single visual idea — one letter, one glow — can carry an entire pitch when the confidence is built into the craft.